🚀 Product-Led Growth vs. Sales-Led Approach 🤝
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- Nov 30, 2023
- 1 min read
For software companies, there are two primary strategies for acquiring and retaining customers: Product-Led Growth (PLG) and Sales-Led Approaches. 📊
🛍️ Product-Led Growth puts the product front and center, relying on its exceptional value to attract and retain users. Think self-serve onboarding, viral features, and data-driven optimization. 📈
💼 On the other hand, a Sales-Led Approach prioritizes sales and marketing efforts, often involving dedicated sales teams and a high-touch process. It's common in enterprise-focused companies. 💬
Off late, there have been some great examples of PLG-led sales to enterprises. Companies like Slack, Zoom, Atlassian (Trello), Dropbox, GitHub, Canva, and Figma started by gaining traction through PLG before successfully expanding into the enterprise market.
Your choice depends on your product, target audience, and growth goals. Which approach works best for your business? Let's discuss!
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