Starting a marketing rollout and a soft launch for your software startup, say at 50% MVP completion for your BETA product, can be a strategic move, but it's important to consider a few factors.
✅Product Stability - While BETA versions may have some bugs or limitations, critical functionalities should be working reliably.
✅Value Proposition - Even at 50% completion, your product should address key pain points or provide significant benefits to early adopters.
✅Feedback Mechanisms - Have systems in place to gather feedback from BETA testers effectively.
✅Expectations Management - Setting clear expectations will help manage feedback and prevent disappointment.
It can be beneficial to start building awareness and generating interest in your startup early on. However, be mindful of the messaging you use and avoid overpromising before your product is fully developed. Consider focusing on the problem you're solving and the value proposition rather than specific features or functionalities.
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