Identifying your Ideal Customer Profile (ICP) is a crucial step that aligns closely with the customer acquisition funnel, especially for early-stage founders in the MVP phase.
Check the representation and you will see how quickly you need to get closer to the bottom of the funnel and that can only happen when you are very clear with the ICP and market segment. It reduces wasted effort in iterations and once you have hit Product Market Fit, predictability and forecasting becomes more accurate.
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